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Grey Orange

Project Brief

GreyOrange makes robots for warehouse automation. They had been recognised and were participating in the “Make in India” campaign. The founders of GreyOrange got in touch with Crackitt to help tell their brand story through an animated video.

The big problem was that they needed the campaign video within 1 week’s time. On average, it takes a standard 4 week to produce a good video. Even so we took the challenge to tell the robot brother’s story in one week.


Since the video was intended for the “Make in India” campaign, we got into talking about the innovation that GreyOrange brought in the country, and worked on some complex warehouse graphics and animation to show the product in action.


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