We cannot deny our urge to gain as much information in the least amount of time. Infographics satisfy this craving.
Infographics present data and complex processes in easily digestible chunks. They are a social media favorite and the most shared content after videos.
On Facebook or Instagram, infographics can get you 3 times more likes and shares versus other types of content.
To help you generate a consistent ROI from infographics, here’s a simple checklist.
Produce infographics on topics that are searched for often by your target audience. You can search for trending topics on Google or even on Facebook and other social channels
Whilst looking at an infographic, one’s mind quickly skims through the different elements of the image. Now you want this viewer to quickly grasp the concept that is being discussed in the infographic. Only if the viewer understands most of the content at first glimpse will they stick around to observe and actually study the infographic with added focus. In order to achieve this, the creator must make sure that the topic is kept in its essence.
For example, the infographic above is based on the change in the variety of seeds that we had a century ago. Instead of talking about the evolution and the change in our methods, the artist sticks to the point and conveys the message that the article talks about. This infographic also does justice to all the other points that are mentioned down below.
Presentation is of utmost importance. With the graphic being the main source of information, the artist must make sure that balance is maintained between the text and the image. If there is more text, the viewer might get bored easily and not read through it completely. On the other hand, if there is too little text and the image is not powerful by itself, the concept is not made clear. With either dominating over the other, the delivery of the concept digresses and the point of creating an infographic is lost.
Nobody wants unnecessary information. So stick to only what is needed. By doing so, people will gain all the knowledge they need regarding the subject in a capsulated manner. This is advantageous for the company in the long run as customers who are happy with the quality of the infographics, will be back for more; which in turn increases the ROI.
Representation can be an important turning point while trying to create an infographic. if the right colours, the right font and the right font size is used, the information will be delivered in a more appropriate and effective manner. Let’s take this infographic made by google as an example. The different colours represent different genres of music and this is a simple infographic that tries to convey the popularity of each genre with passing time. This is clearly understood due to the distinct colours that are used in the image. The colours are not only eye-catchy but also aid the concept that is trying to bring forward. Colours are an important tool that help evoke certain emotions in the audience. So, if use it in the right way, you are sure to create an impact on your audience and subsequently build an intellectual relationship with them.
By using the right words, a message can not only be delivered effectively but can also be remembered for long periods of time. By making it catchy, witty, or simply understandable, the viewer is more unlikely to remember the message that is being discussed. Not everyone is a visual learner, and therefore it is important to cater to the rest of the audience using words that are equally effective. One can use Google Adwords to find the most commonly searched for words and accordingly include it in their infographic. By choosing appropriate words, the message can be delivered far and wide, which is not only good for the spread of information but is also good for any brand that is trying to advertise a certain product or idea.
Promotion comprises a huge part of the success of an infographic. There is no point in making an infographic for other people if it isn’t spread across the right mediums. Social media is a huge medium that helps in the spreading of information. We as a community are obsessed with social media and are constantly connected with the rest of the world through this. Facebook, Instagram, Twitter, Snapchat, Google+, blogs and websites are a few ways one can promote a certain infographic.
Do not be afraid to spend a little money on boosting your audience rate on these forms of social media, as diffusion is everything in the world of advertising and communication. In an ideal situation, promotion should be linked across the various social media platforms. For example, once you have posted an infographic on a particular social media, make sure to leave links to your other forms of social media. This creates a flow of people through the various forms of media and also helps you get recognised and remembered once your brand or idea pops up at regular basis on different platforms.
Once you learn to promote your infographic, you are nearly successful raising the margin of your ROI. But, it is equally important that we spread this information amongst people who are interested in that topic or field of study. For example, if you have an infographic on Cost of Living around the world, you could contact travel companies, geographical magazines or business magazines/companies to publish or share your work on their magazines, websites or other forms of social media. However, you would not contact a fashion magazine/company or a food magazine/company to advertise your work, as it would have little to no connection with their work. Their audience would also not be interested in your infographic and thus, all your work would go to vain.
Hence, promotion in the right places is equally important while trying to increase your ROI.
Infographics are better recognised when they are in a contextual environment that aids to the understanding of the concept. By contacting bloggers who write about similar content, approaching websites that have similar ideas or creating your own website with related concepts, you can improve your SEO (Search Engine Optimisation) that will in turn boost your ROI. As mentioned earlier, the right words can help make your break your infographics future. Therefore, connecting your ideas with other people’s work not only helps you gain more knowledge through collaborations but also helps your infographics reach a larger audience who actually care about the information that is being shared.
Once you have uploaded your infographic on various social channels, blog and guest posts, look back and track the progress each individual infographic has made. By doing so, you will get an idea of which tactics seem to be working for you and which of those are simply redundant in your process of increasing your ROI. By measuring your progress, you will know exactly what to do and what not to. This helps you save time and channel your energy on the right tools that will eventually be better for your marketing in the long run.
65% of our population are graphic learners and this is one of the most important reasons why we need infographics. They are something that mankind has now become dependant upon and thus it is guaranteed that this form of information delivery shall never die. However, the methods of conveyance can become better. Hopefully, these 9 factors prove to be effective and thus help boost your Infographic ROI by a marginal amount.
Get exclusive visual marketing lessons and business growth hacks right inside your inbox.