How To Create A Marketing Strategy That Will Skyrocket Your Results By 9,360%
Remember those lengthy sales pitches? Powerpoint presentations that seemed to go on and on? In today’s time, all you need is a brilliant video to do the talking and your customers will be hooked.
Don’t believe us? Ask Drew Houston, the founder of Dropbox.
During their startup phase, Dropbox had invested on “paid search” to promote their product but the acquisition cost was too high.
Apparently, they were spending $233-$388 to acquire a new consumer for their $99 product. Drew decided to try an explainer video and, boom, the conversions skyrocketed.
This 2 minute explainer video, produced in a whiteboard style, drove 10% conversion leading to an increment of 10 million customers. In terms of dollars, that’s a big ROI of approx $48,000,000. Go figure!
The success story of Dropbox is just the tip of the iceberg. Several other companies, including Crazy Egg, RankWatch, Ripple (sold to LinkedIn), which have bagged additional sales and conversions riding on the power of explainer videos.
This guide will help you understand-