Challenge: A compelling visual story to be delivered within one week of video commissioning, in time for the client’s Techstar Demo Day presentation.

Approach:
The Brief → Video Concept  → Explainer video

1. The Brief
SwiftComply works to simplify environmental compliance by connecting restaurants with vendors and regulators thereby shifting the hassle from restaurant owners.

After earning a place in Techstars accelerator program (a mentorship driven program that only entertains around 300 companies), SwiftComply approached us for a demo day video pitch. Our job was to add a visual meaning to their pitch.

2. Video Concept
The brainstorming process went through two rounds of storyboarding. Here’s the first one. The second storyboard had just one difference. Post internal discussion, our team redid the first shot.

Graphic Style Sample:

Here is one of the key frames from our video:

3. Video Production

We produced a 60 second video for SwiftComply. We utilised this time window to explain how SwiftComply helps restaurants lessen the negative impact on environment and avoid fines.

What did the client say?

“Team Crackitt was very hands on during the entire process of video creation – from understanding our requirements to delivering the 60 second video within 1 week of commissioning! From the onset, the team was highly responsive and diligent when incorporating our feedback in the production. The result was a video that we loved and used for Demo Day at TechStars London.” – Lindsey Nguyen – Product Head, www.swiftcomply.ie

We look forward to working with Lindsey and the team at SwiftComply again.

By: Deepasha Kakkar

Deepasha is the founder of Crackitt, a visual marketer and consumer behavior aficionado. She helps businesses and organizations hone their identities, craft their brands, and generate leads and sales using bespoke animated explainer videos and compelling infographics.